About

Hi, I'm Eugene*

*the brutally honest one.

I've spent 12 years in marketing, the last three in-house at private clinic groups, where I built 21 clinic websites and sat next to the reception desk while the enquiries came in. I saw what agencies reported, and what actually happened after the click. Second Opinion is the outside help I always wanted in-house: someone honest about what's working, and what isn't.

Book a free call

12years in marketing

3years in-house at private clinic groups

21clinic websites built

250+projects delivered

The short version

Agency side. Clinic side. Now your side.

NowFounder, Second Opinion. Websites, enquiry systems and tracking for private dental, aesthetics and medical clinics.

In-houseHead of marketing for private clinic groups. Websites, HubSpot, tracking, paid media and the conversations with reception that nobody else was having.

AgencyFounder of Ignite Online, a Manchester web design agency building lead generation websites with SEO and CRM integration.

Before thatWeb, brand and digital marketing projects in Melbourne, the Gold Coast and Manchester, for businesses from event hire to a university.

How we work

House rules*

Prices on the pageYou own every accountNo made-up resultsThe finding firstYour team, trained

And if something isn't worth doing, we'll say so. Even when it would be easier to sell it to you.

Partners

Small studio. Good friends.

You work with Eugene directly. For photography, video and larger builds, we bring in trusted specialists we've worked with for years, quoted openly and managed by us.

“You understood me and my brand and the team was able to translate what I wanted when I didn't know how to put it into words.”

Kim Jane

Get a second opinion*

*it's the brutally honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.