*not by people who'll never book.
SEO and AI search for dental, aesthetics and medical clinics, measured in booked consults, not rankings screenshots. Found on Google, and recommended when patients ask ChatGPT or Google's AI. Technical fixes, treatment pages that answer real questions, local search for every site, and content your clinicians are happy to put their name to.
Illustrative
Speed, mobile, indexing, redirects, schema and site structure. The boring bits that quietly hold good pages back.
One strong page per treatment, with a from-price, what to expect, recovery, FAQs and a clear way to book. Written for patients first, search engines second.
Google Business Profile, location pages for every site, reviews and local listings, so you show up when someone searches near them.
A steady run of articles answering what patients ask before they book. Reviewed by your clinicians before anything goes live.
Copy checked against the CAP Code, GDC and GMC guidance. No promoting prescription-only medicines, no misleading before-and-afters, no made-up claims.
Monthly reporting that follows organic visitors through to enquiries and booked consults, so you can see what SEO is actually worth.
Before Second Opinion, Eugene ran Ignite Online, a web design and SEO studio. These projects were outside healthcare, but the job is the same: get found by the right people, then make it easy for them to say yes.
New brand, website and SEO, plus a monthly blog on event styling written to rank. Over the years we worked together, the business grew from A$200k to A$1.8m. Plenty drove that growth. Search and content were part of it.
Rebrand and new website with keyword research, page structure and on-page SEO built in from the start. Organic traffic and enquiries grew after launch.
Brand, copy and an online hire shop optimised for the searches couples actually make, so qualified enquiries arrive without paid ads.
Results from Eugene's agency years outside healthcare. Clinic case studies will appear here once clients have approved them.
What you rank for now, what your competitors rank for, the technical issues holding you back and the treatment searches you're missing. Part of the audit.
Technical fixes first, then the treatment and location pages with the most demand behind them. Quick wins before slow burns.
New content, local SEO and reporting every month as part of the growth retainer. If something isn't moving, we change it.
More patients now ask ChatGPT, Perplexity or Google's AI Overviews which clinic to choose. Those answers are built on the same foundations as SEO, plus a few things most clinics haven't done yet. We call it answer engine optimisation, or AEO, and it's part of every SEO plan.
Eugene has done this in-house: at a private clinic group, his work got the clinic recommended in ChatGPT and Google's AI answers, and patients booked consults off the back of it.
Mostly it builds on SEO. AI tools lean on search results, so a site that isn't crawlable, trusted and well structured rarely gets recommended. AEO adds answer-first content, consistent details about your clinic everywhere it's listed, and more reviews and third-party mentions. We do both together.
Technical fixes and better treatment pages can help within weeks. Content and local SEO usually take three to six months to build. We'll tell you what to expect for your market at the start, and report on it monthly.
No, and be wary of anyone who does. Nobody controls Google. We guarantee the work: what we'll do, when, and how we'll measure it.
Yes. Content is written to the CAP Code and GDC or GMC guidance, avoids promoting prescription-only medicines, and is signed off by your clinicians before it's published.
Yes. The audit works well as a second opinion on their work, and you can hand the findings straight to them.
The SEO health check is part of the audit. Fixes and new pages are quoted at a fixed price before anything starts. Ongoing SEO runs as part of the growth retainer.
*it's the brutally honest one.
A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.
Book a free call