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Tracking and dashboards

Know which ads bring patients*

*not just clicks.

Every enquiry tagged with where it came from, followed through to a booked consult, and shown on one page your whole team can read. In accounts your clinic owns.

Monthly report

The finding first. ​As a sentence.

Google brought fewer enquiries than Meta, but twice as many booked consults.

184enquiries
61booked consults
£38cost per enquiry
4tests run
Google
Meta
LinkedIn
Referral

Booked consults by source. Made-up clinic, illustrative numbers.

What we track

From first click ​to booked consult.

Sources

Where they came from.

Google, Meta, LinkedIn, referrals and organic search, tagged consistently so nothing lands as "direct" by accident.

Actions

What they did.

Forms sent, calls made, consults booked, self-checks finished. GA4 key events through Tag Manager, with proper cookie consent.

Outcomes

What it was worth.

Enquiries followed into HubSpot, so you can see consults and accepted treatment by channel, not just clicks.

House rule

Your accounts. ​Your data.​ Always.

Analytics, ads, Tag Manager and HubSpot are set up in your clinic's name. We get access, never ownership. If we part ways, nothing goes with us.

Questions

Fair questions.

Is this GDPR compliant?+

We set up cookie consent so ad and analytics tags only fire after a visitor agrees, in line with UK GDPR and PECR. We don't send health information to ad platforms, and we keep treatment-page tags to the minimum your consent settings allow.

Where does the dashboard live?+

To start, in HubSpot and a Looker Studio report your team can open any time. Clinics on a retainer get a monthly one-page report with the finding first.

We already have Google Analytics. Do we start again?+

No. We keep your history, fix what's broken and add what's missing. Most clinics have analytics; few have it joined up to booked consults.

Get a second opinion*

*it's the brutally honest one.

A free 30-minute call. Bring your website. Leave with the three things we'd fix first, whether you hire us or not.

Book a free call